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A wholesale showroom was created within a disused industrial warehouse on the edge of central Milan. Incorporating reception space, selling, meeting and storage areas as well as a cafe, the structure floats free of the existing perimeter walls, with a gallery wall running the length of the top-lit space, and storage created in the void between new and old. Existing concrete floors and blockwork structure were retained to offset the refined finishes and product of the brand. 

With movable showroom fixtures and free-standing walls, the space is adaptable to the seasons as well as providing a dynamic space for press events and fashion shows.